UNIT GROUP 2253 PUBLIC RELATIONS PROFESSIONALS
PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Indicative Skill Level:
In Australia:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:

    • planning and organising publicity campaigns and communication strategies
    • advising executives on the public relations implications of their policies, programs and practices
    • preparing and controlling the issue of news and press releases
    • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
    • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
    • representing organisations and arranging executive interviews with publicity media
    • attending business, social and other functions to promote the organisation
    • commissioning and obtaining photographs and other illustrative material
    • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Occupation:

225311 Public Relations Professional


225311 PUBLIC RELATIONS PROFESSIONAL

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level: 1

Specialisations:

Media Liaison Officer
Press Officer
Promotions Officer
Public Affairs Officer
Public Relations Consultant
Public Relations Officer